Why Stories Create Connection, Authenticity, Authority & Effectiveness So You Can Sell Without “Selling”

You know, we love stories and we love narrative; we love to get lost in an author’s world. – Jeff Bezos (CEO – Amazon)


People have forgotten how to tell a story. Stories don’t have a middle or an end any more. They usually have a beginning that never stops beginning. – Steven Spielberg (Director)


I don’t remember my father reading to me, but I remember him telling me bedtime stories. I got to pick what was in them, and then he’d make them up. – Caroline Kennedy (Daughter of President John F. Kennedy)

Some stories are true that never happened. – Elie Wiesel (Author, Nobel Peace Prize Winner)


What I’m always trying to do with every book is to recreate the effect of the stories we heard as children in front of campfires and fireplaces – the ghost stories that engaged us. – Chuck Palahniuk (Novelist)


I heard stories from my mother’s mother who was an American Indian. She was spiritual, although she did not go to church, but she had the hum. She used to tell me stories of the rivers. – Tina Turner (Singer)


I try to help people realize their dreams by using magic to tell stories that educate, move, and inspire. -David Copperfield (Magician)


Everybody’s got a different way of telling a story – and has different stories to tell. – Keith Richards (Musician)


To hell with facts! We need stories! – Ken Kesey (Author)


Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will
live in my heart forever. – An old Native American proverb


When you begin to talk in stories, your black-and-white words turn into color. Your drab requests turn into a mission. People find you to be more compelling. And once that happens, others will see that stories work, and they’ll start telling stories, too. – Annette Simmons (Author)


Stories constitute the single most powerful weapon in a leader’s arsenal. – Dr. Howard Gardner, Harvard Graduate School of Education


And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling . . . good storytelling . . . is a vital component of a marketing campaign. – Gary Halbert (Copywriter and Mentor of John Carlton, Ed Dale, Frank Kern, and many more.)